Sensitive Skin Dog Shampoo

A clean, kind, clever wash for your best friend.

Meet PUPP - colloidal oatmeal, zero nasties, and a lather every sensitive pup deserves.

$14.99
Dog paw on a bottle labeled 'Clean Pup' with a minimalistic background
Fragrance Free SLS & Paraben Free Vet & Groomer Developed Developed in New Zealand
Our Mission

Your hairiest family member deserves the best wash, at a fair price.

We worked with vets and professional groomers to make PUPP effective, safe, and gentle - because cheap surfactants and additives are what cause the irritation, flaking, and itching so many dogs deal with at bath time.

Person walking a dog with a white container and bottle labeled 'CLEAN' on a concrete surface.
Why You'll Love It

Five reasons pupp parents switch and stay.

Free of Yuckies

No SLS, parabens, cocamide MEA, or synthetic fragrance.

Soothing Colloidal Oatmeal

Calms irritation, supports natural pH balance, and helps reduce dandruff.

Salon Quality, Fair Price

Developed with advice from professional groomers for salon results at home.

Balanced & Gentle Clean

Rebalances your dog's pH while building a rich lather that rinses easily.

Two dogs lying on a tiled floor with a bottle labeled 'CLEAN PUPP' nearby. Dog being washed with a bottle of 'Clean PUPP' shampoo on a tiled shower floor.
The Formula

What's in the bottle - and what stays out of it.

Free Of

  • Synthetic Fragrance
  • SLS
  • Parabens & Cocamide MEA

Full Of

  • + Colloidal Oatmeal
  • + pH Balancing Care
  • + Rich, Rinse-Easy Lather
Recycled Pump Bottle Sensitive Skin Friendly Colour Free
Directions

Bath time, in three easy steps.

01 - WET

Wet your pup's coat thoroughly.

02 - LATHER

Pump a small amount into your hands and massage gently into their fur, avoiding eyes and ears.

03 - RINSE

Rinse well and towel dry for a soft, shiny, happy pup.

Perfect For

Every breed. Every coat. Every sensitive pup.

From weekly washes to occasional touch-ups, PUPP is gentle enough for regular use and effective enough for dogs with delicate, allergy-prone skin.

Sensitive, itchy or dry skin Regular grooming & maintenance Dogs who deserve the gentlest touch
Clean My Pupp

Ready for bath time they won't dread?